Jim is an industry leader used to wearing many hats: serial CEO, entrepreneur, author, speaker and advocate for purpose-driven, authentic leadership.
Jim was chairman and CEO of Sims Sports, president of O’Brien International, and vice president at the Coleman Company. He led Brooks Running Company for over 23 years, driving innovation and brand loyalty, sharpening customer focus, and transforming the company into a global leader in performance running.
He currently serves on the board of advisors for Concord Music, the University of Minnesota Carlson School of Management, and the Pacific Northwest chapter of CEOs Against Cancer.
Jim has been recognized for his leadership and contributions by Runner’s World, which named him one of the "nine most influential innovators" in running. He was also inducted into the Running Industry Association Hall of Fame in 2024, and was included in the Footwear News “Power 100” for 10 consecutive years.
His leadership memoir, Running with Purpose, was published in 2022. It recounts the compelling story of the Brooks turnaround through focused brand-building, fostering a high-performance culture, and driving executional excellence.